For medical professionals, it’s a great way to provide scientifically backed up, high-quality content & training for patients - on the condition and therapy options.

For patients and their relatives, it’s a reliable source of scientifically-backed knowledge that’s accessible any time & anywhere. It’s also a way to learn about how others are living their life well with the condition.

The service is highly personalized. It considers age, sex, weight & height, other pre-existing conditions, medications etc. The onboarding is still super quick & easy.

Learning happens through a variety of interactive tools & quizzes, like an insulin calculator, a blood pressure tracker or a way to find one‘s ideal way of exercising.

The quizzes take a gamified approach of tracking the results because who doesn’t like to complete something with 100%?

Clear & upbeat
First learning about one‘s medical condition can be confusing and scary. Our goal was to provide clarity in an upbeat and engaging way. The existing website already provided all the great content, it just wasn’t presented in the right way yet.

User research
As a design team, we leaned into user research methods like diary studies to better understand peoples lives and how this tool can best be integrated.

Interactive & playful
The most exciting part for me was designing the playful parts of the service. We’d regularly sit together and ask for feedback from the team, to ensure the tools & quizzes are fun to use but not ludicrous to build.

Improved design file structure
I‘ve designed a couple of large scales digital services before. On this engagement, I significantly improved the way of structuring design files and components across large design teams.

Another fabulous resource is the recipe suggestions. They’re tailored to individual dietary requirements and can be printed.

And lastly, as much as the content writers focused on keeping it light on medical terms, they sometimes couldn‘t work around them, so we designed a little encyclopedia.

I‘m ending with a shoutout to the team, particularly Thomas, who’s, without doubt, the most experienced visual designer I’ve ever met and Marlene, a true advocate for a user-centred way of working. If you have any questions about the workflow, challenges or insights about this project, please get in touch.