As a design & business leader, I solve problems for humans through technology and collaboration.

Iโ€˜m an Austrian born designer, living and working in London. I manage and grow Tanzu Labsยด design team across Europe. I also lead the delivery of large programs of work with several balanced software teams, accounting for over โ‚ฌ 2 Mio revenue in 2021 & 2022.

Within my career, I have seized the opportunity to do a variety of creative work, from film production to editorial design. I eventually decided to set my focus on all things digital and increase my impact from "just" design to solving core business problems.

Toni-Postit-2021-0966

What I care about, professionally

Curiously embracing the unknown

In technology, constant change is certain. Itโ€™s what excites me most about my work. I like to put my mind toward new challenges and pick up new skills at record speed. I get energy out of driving sustainable change through small iterations.

Collaboration makes the best work

We can only solve the real toughies when we collaborate. As a design thinker and facilitator, I enable great ideas through co-creation. Working on eye-level, fostering psychological safety and a candid feedback culture.

Working at the heart of technology

Having worked at the heart of tech for almost a decade now, I know of the power of software. And I know how to teach people to design and build software in an evidence-based, lean and agile way. I particularly embrace working with engineers and have learnt a great deal from them over time.

Creative playfulness & a good story

I like to create fun stuff. I love when people get excited about a digital product Iโ€™ve designed, or when my illustrations make people smile. Iโ€™m re-discovering the value of good stories, as they package life lessons in a way you literally soak in and never forget.

Optimism and ambition

My drive and optimism make me dream of a bright future and get me out of bed every day. I rest, I play and I recharge, but I never give up. For the big decisions in life, Iโ€™m lucky to have a handful of people that I can consult, if in doubt. Family, friends and colleagues who I consider integral to my path.

Be the change...

I believe in sustainable and equitable profitability. As a designer & leader, I will always seek to empathise and look for paths with a positive impact on the team, the business, users, and society at large.

To me, working internationally and getting to know new, inspiring people enriches both my work and my personal life. So go on, drop me a line.

Work Experience

Design Manager & Delivery Lead
VMware Tanzu Labs
London, UK
July 2021 โ€“ today
Senior Product Designer
VMware Tanzu Labs
London, UK
Jan 2020 โ€“ June 2021
Art Director Digital
IBM iX
Berlin, Germany
May 2017 โ€“ Dec 2019

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 โ€“ Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 โ€“ Dec 2015

Media Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 โ€“ Sep 2014

Trainee Film Production
Stink GmbH
Berlin, Germany
Mar 2013 โ€“ Aug 2013

Education

BA, Information Design
Specialising in interaction design
University of Applied Sciences
Graz, Austria
Oct 2010 โ€“ Jan 2014

Work Experience

Art Director Digital
IBM iX
Berlin, Germany
May 2017 โ€“ today

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 โ€“ Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 โ€“ Dec 2015

Editorial Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 โ€“ Sep 2014

Production Assistant Trainee
Stink GmbH
Berlin, Germany
Mar 2013 โ€“ Aug 2013

ยฉ Antonia Horvath, 2021๏ปฟ