Our digital future is bright with possibilities. By coaching teams to design relevant, user-centered products, I help make it a reality.

I‘m an Austrian born Senior Product Designer, currently living and working in London. Within my career, I have seized the opportunity to do a variety of creative work, from film production to editorial design. In 2016, I decided to set my focus on digital products.

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My current role and responsibilities

In January 2020 I stepped up to a more senior as well as more holistic role and joined VMware Pivotal Labs in London as a Senior Product Designer. Together with an incredible talented, international team of fellow designers, product managers and engineers, I help enable clients to build user centered, lean and agile digital products.

On the one side, I am responsible for the end to end customer experience including user research, UX, UI, accessibility, usability testing, pairing with engineers and - once live - monitoring the success of the product and driving continuous improvement.

On the other side I coach clients to learn lean, user centered design practices and build better products, faster. I ensure the whole team takes part in user research, facilitate balances team co-creation sessions and most important, support the team in building empathy for users and their needs.

To read more about the design practice at VMware Pivotal Labs, I can recommend this quick read about Design @ VMware Pivotal Labs as well as this in depth Pivotal Design Guide - "Agile Meets User-Centered Design".

Embracing the unknown

Colleagues describe me as an empathetic person who really values people, their needs, feelings and different perspectives. To me, holistic thinking is the key to being a good designer. As well as curiosity and the ability to learn, quickly. I embrace the unknown and like to try out new things, whether they be approaches, tools, apps, games or food.

Making products that matter

I believe in my responsibility to create products that matter. I want to design services with a positive impact on society. I consider myself as the users‘ advocate by making sure we empathise with the people we design for, collecting their feedback and engaging them from day one.

Workin in an user centered, lean and agile way

Ideally, I like to work in an evidence based, agile project setup because I believe in it as a faster, more efficient (and, frankly, more fun) way to bring services to market. Ideally in a balanced product team that shares its knowledge, and is aligned in producing a solution that solves real user problems.

To me, working internationally and getting to know new, inspiring people enriches both my work and my personal life. So go on, drop me a line.

Work Experience

Senior Product Designer
VMware Pivotal Labs
London, UK
Jan 2020 – today
Art Director Digital
IBM iX
Berlin, Germany
May 2017 – Dec 2019

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Media Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Trainee Film Production
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Education

BA, Information Design
Specialising in interaction design
University of Applied Sciences
Graz, Austria
Oct 2010 – Jan 2014

Work Experience

Art Director Digital
IBM iX
Berlin, Germany
May 2017 – today

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Editorial Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Production Assistant Trainee
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Publications

Engineer-Design-pairing-Publications

November 10th, 2020

APRIL 12th, 2018

How designers and engineers can collaborate closer and build better digital products

Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together

Product-Voice-Teaser-Publications2

September 15th, 2020

APRIL 12th, 2018

Workshop & guide: define the tone of voice of your product

A collaborative way to improve how your product communicates with its users

Illustrations

I am a passionate illustrator. Drawing has made me happy ever since I was a little girl. See my latest illustrations on Behance

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Photography

I’ve lived in three cities so far and I love every single one of them. My favorite way to discover a city is by walking through neighbourhoods, and when I do this, I always bring my camera. Have a look yourself:

London

PHOTOS FROM 2020 - 2021

APRIL 12th, 2018

Urban Images London

Red brick houses in cobblestone alleys, lovely doors & knockers, charming bay windows, green parks, an impressive skyline and colourful murals

Berlin

PHOTOS FROM 2014 - 2019

APRIL 12th, 2018

Urban Images Berlin

Berlin sparks a unique feeling of freedom, especially on summer nights. Rough around the edges, full of graffiti, spätis and loads of fun little details - if you pay attention

Graz

PHOTOS FROM 2013

APRIL 12th, 2018

Urban Images Graz

Graz is full of charming areas, especially in the city center. They’re filled with a lively art and design scene. The outskirts are made of wealthy residential, as well as bleak industrial areas

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