As an optimist by heart, I want to shape our digital future to be more fun and caring for humans

Iβ€˜m an Austrian born product design lead, currently living and working in London. Within my career, I have seized the opportunity to do a variety of creative work, from film production to editorial design. In 2015, I decided to set my focus on all things digital.

Antonia-Portrait-web2

What I care about, professionally

Curiously embracing the unknown

User research has made me a humble listener. I am genuinely curious about different perspectives, methods, tools, articles... I believe there is nothing one cannot learn (to an acceptable degree) if one finds it interesting.

Making products that matter

I believe in my responsibility to create products that matter. I want to give back and design services with a positive impact on society. I consider myself as an advocate for people, making sure we empathise with the people we design for, engaging them from day one.

Collaboration makes the best work

We can only solve the real toughies when we collaborate. This is also true for design. As a design thinker and workshopper, I enable great ideas through co-creation sessions. Working on eye-level, fostering psychological safety and a candid feedback culture.

Working at the heart of technology

Having worked at the heart of tech for over 6 years now, I know of the power of software. And I know how to teach people to design and build software in an evidence-based, lean and agile way. I particularly embrace working with engineers and have learnt a great deal from them over time.

Creative playfulness & a good story

I like to create fun stuff. I love when people get excited about a digital product I’ve designed, or when my illustrations make people smile. I’m re-discovering the value of good stories, as they package life lessons in a way you literally soak in and never forget.

Optimism and ambition

My drive and optimism make me dream of a bright future and get me out of bed every day. I rest, I play and I recharge, but I never give up. For the big decisions in life, I’m lucky to have a handful of people that I can consult with, if in doubt. Family, friends and colleagues who I consider integral to my path.

To me, working internationally and getting to know new, inspiring people enriches both my work and my personal life. So go on, drop me a line.

Work Experience

Senior Product Designer
VMware Pivotal Labs
London, UK
Jan 2020 – today
Art Director Digital
IBM iX
Berlin, Germany
May 2017 – Dec 2019

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Media Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Trainee Film Production
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Education

BA, Information Design
Specialising in interaction design
University of Applied Sciences
Graz, Austria
Oct 2010 – Jan 2014

Work Experience

Art Director Digital
IBM iX
Berlin, Germany
May 2017 – today

Junior Art Director Digital
IBM iX
Berlin, Germany
Apr 2016 – Apr 2017

Designer
Adjouri Brand Consultants
Berlin, Germany
Nov 2014 – Dec 2015

Editorial Designer
Rolling Pin Media Group
Graz, Austria
Feb 2014 – Sep 2014

Production Assistant Trainee
Stink GmbH
Berlin, Germany
Mar 2013 – Aug 2013

Post-its

Let’s connect on LinkedIn 

Β© Antonia Horvath, 2021ο»Ώ