A comparison platform to help Swiss businesses connect with their customers.

A comparison platform to help Swiss businesses connect with their customers.

A comparison platform to help Swiss businesses connect with their customers.

A comparison platform to help Swiss businesses connect with their customers.

A comparison platform to help Swiss businesses connect with their customers.

Client
Swisscom

Client                                 Year                              Agency
Swisscom                              2019                                IBM iX Berlin

Client                         Year           
Swisscom                     2019

Year
2019

Year
2019

Year
2019

 

 

Agency
IBM iX Berlin

Agency
IBM iX Berlin

 

Swisscom is a major telecommunications provider in Switzerland. From postal service to telegraphs and telephones – the company is continuously developing solutions to expand their digital offerings. We helped Swisscom build a lean, scalable MVP that offers both a customer interface and an access for businesses. Starting with five industries in early 2019, the service was designed to be easily scaled to further industries.

Swisscom is a major telecommunications provider in Switzerland. From postal service to telegraphs and telephones – the company is continuously developing solutions to expand their digital offerings. We helped Swisscom build a lean, scalable MVP that offers both a customer interface and an access for businesses. Starting with five industries in early 2019, the service was designed to be easily scaled to further industries.

industry-verticals-FE_Suche2
Compare business offerings

Using Swisscom’s rich data, the platform is able to offer a wide range of local businesses for customers to compare. The service is built around the query of "what’s near me?" and allows customers to search by postal code.

Compare business offerings

Using Swisscom’s rich data, the platform is able to offer a wide range of local businesses for customers to compare. The service is built around the query of "what’s near me?" and allows customers to search by postal code.

Compare business offerings

Using Swisscom’s rich data, the platform is able to offer a wide range of local businesses for customers to compare. The service is built around the query of "what’s near me?" and allows customers to search by postal code.

Compare business offerings

Using Swisscom’s rich data, the platform is able to offer a wide range of local businesses for customers to compare. The service is built around the query of "what’s near me?" and allows customers to search by postal code.

Compare business offerings

Using Swisscom’s rich data, the platform is able to offer a wide range of local businesses for customers to compare. The service is built around the query of "what’s near me?" and allows customers to search by postal code.

Results, tailored to customers’ needs

To enable more refined search results, customers can filter by generic criteria like price, reviews, language, distance etc. as well as industry specific criteria such as years of professional experience or specific offerings. 

Results, tailored to customers’ needs

To enable more refined search results, customers can filter by generic criteria like price, reviews, language, distance etc. as well as industry specific criteria such as years of professional experience or specific offerings. 

Results, tailored to customers’ needs

To enable more refined search results, customers can filter by generic criteria like price, reviews, language, distance etc. as well as industry specific criteria such as years of professional experience or specific offerings. 

Results, tailored to customers’ needs

To enable more refined search results, customers can filter by generic criteria like price, reviews, language, distance etc. as well as industry specific criteria such as years of professional experience or specific offerings. 

Results, tailored to users’ needs

To have full control over the search results, users can filter by generic criteria like price, reviews, language, distance etc. as well as industry specific criteria like professional experience in years, preferred gender, specific offerings etc.

industry-verticals-FE_Suchergebnis2
industry-verticals-FE_Detail2
Review businesses

The ultimate way for businesses to build trust and increase customer loyalty is to integrate a feedback mechanism, where customers can rate the services they have received and leave a public review. Business owners then have the opportunity to respond to their customers’ reviews and engage in a dialogue.

Review businesses

The ultimate way for businesses to build trust and increase customer loyalty is to integrate a feedback mechanism, where customers can rate the services they have received and leave a public review. Business owners then have the opportunity to respond to their customers’ reviews and engage in a dialogue.

Review businesses

The ultimate way for businesses to build trust and increase customer loyalty is to integrate a feedback mechanism, where customers can rate the services they have received and leave a public review. Business owners then have the opportunity to respond to their customers’ reviews and engage in a dialogue.

Review businesses

The ultimate way for businesses to build trust and increase customer loyalty is to integrate a feedback mechanism, where customers can rate the services they have received and leave a public review. Business owners then have the opportunity to respond to their customers’ reviews and engage in a dialogue.

Review businesses

The ultimate way for businesses to build trust and increase customer loyalty is to integrate a feedback mechanism, where customers can rate the services they have received and leave a public review. Business owners then have the opportunity to respond to their customers’ reviews and engage in a dialogue.

industry-verticals-FE-Vergleich1
Customer Interface

Optimized to quickly navigate through results and find the right business easily, the customer interface is modern, clear and yet subtly branded. Visually, it is generally lighter and sets the focus on interactions that bring conversion, like contacting the business.

Customer Interface

Optimized to quickly navigate through results and find the right business easily, the customer interface is modern, clear and yet subtly branded. Visually, it is generally lighter and sets the focus on interactions that bring conversion, like contacting the business.

Customer Interface

Optimized to quickly navigate through results and find the right business easily, the customer interface is modern, clear and yet subtly branded. Visually, it is generally lighter and sets the focus on interactions that bring conversion, like contacting the business.

Customer Interface

Optimized to quickly navigate through results and find the right business easily, the customer interface is modern, clear and yet subtly branded. Visually, it is generally lighter and sets the focus on interactions that bring conversion, like contacting the business.

Customer Interface

Optimized to quickly navigate through results and find the right business easily, the customer interface is modern, clear and yet subtly branded. Visually, it is generally lighter and sets the focus on interactions that bring conversion, like contacting the business.

industry-verticals-BE-Vergleich1
Business access

Multi-accesses for businesses allow comprehensive control: a quick glance on the phone lets business owners see how an advertisement is performing in comparison to their competitors’, or a deepdive lets them set up the strategy to maximize their business’ visibility for the coming months.

Business access

Multi-accesses for businesses allow comprehensive control: a quick glance on the phone lets business owners see how an advertisement is performing in comparison to their competitors’, or a deepdive lets them set up the strategy to maximize their business’ visibility for the coming months.

Business access

Multi-accesses for businesses allow comprehensive control: a quick glance on the phone lets business owners see how an advertisement is performing in comparison to their competitors’, or a deepdive lets them set up the strategy to maximize their business’ visibility for the coming months.

Business access

Multi-accesses for businesses allow comprehensive control: a quick glance on the phone lets business owners see how an advertisement is performing in comparison to their competitors’, or a deepdive lets them set up the strategy to maximize their business’ visibility for the coming months.

Business access

Multi-accesses for businesses allow comprehensive control: a quick glance on the phone lets business owners see how an advertisement is performing in comparison to their competitors’, or a deepdive lets them set up the strategy to maximize their business’ visibility for the coming months.

industry-verticals-BE_walkthrough2
The business access: well guided and always in control

For businesses, as our early on testing with a lo-fi, axure prototype underlined, it was crucial to be able to set up a profile and create advertisements quickly and easily. To retain full control and complete tasks efficiently, the whole setup and advertising process was streamlined to be as simple as possible and supplemented by tips and additional information.

The business access: well guided and always in control

For businesses, as our early on testing with a lo-fi, axure prototype underlined, it was crucial to be able to set up a profile and create advertisements quickly and easily. To retain full control and complete tasks efficiently, the whole setup and advertising process was streamlined to be as simple as possible and supplemented by tips and additional information.

Ranking points ensure high visibility for businesses

Setting up an account and placing simple ads is free of charge. However, if a business wants to increase its visibility, it can bid on good placements. The higher the bid, the better the placement. Costs and rankings for all advertisements are displayed transparently and can easily be modified to changing needs.

Ranking points ensure high visibility for businesses

Setting up an account and placing simple ads is free of charge. However, if a business wants to increase its visibility, it can bid on good placements. The higher the bid, the better the placement. Costs and rankings for all advertisements are displayed transparently and can easily be modified to changing needs.

Ranking points ensure high visibility for businesses

Setting up an account and placing simple ads is free of charge. However, if a business wants to increase its visibility, it can bid on good placements. The higher the bid, the better the placement. Costs and rankings for all advertisements are displayed transparently and can easily be modified to changing needs.

Ranking points ensure high visibility for businesses

Setting up an account and placing simple ads is free of charge. However, if a business wants to increase its visibility, it can bid on good placements. The higher the bid, the better the placement. Costs and rankings for all advertisements are displayed transparently and can easily be modified to changing needs.

Ranking points ensure high visibility for businesses

Setting up an account and placing simple ads is free of charge. However, if a business wants to increase its visibility, it can bid on good placements. The higher the bid, the better the placement. Costs and rankings for all advertisements are displayed transparently and can easily be modified to changing needs.

industry-verticals-BE_Inserat-uebersicht2
Scalability

To be able to rollout the service blueprint for about 25 other industries in 2019, the system is built to scale, fast. Different colour sets allow customized industry experiences that, at the same time, form a consistent brand through maintaining structure and function.

Scalability

To be able to rollout the service blueprint for about 25 other industries in 2019, the system is built to scale, fast. Different colour sets allow customized industry experiences that, at the same time, form a consistent brand through maintaining structure and function.

Scalability

To be able to rollout the service blueprint for about 25 other industries in 2019, the system is built to scale, fast. Different colour sets allow customized industry experiences that, at the same time, form a consistent brand through maintaining structure and function.

industry-verticals-scalability2
Thanks for visiting!

Please note: On all projects, my role was primary UI/UX Designer. If you have any questions about the workflow, challenges or insights about this project, please get in touch.

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