iMpuls
Website

iMpuls
Website

iMpuls Website

iMpuls Website

iMpuls Website

A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.

A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.

A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.

A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.

A digital platform for healthier living with interactive chats, tests, quizzes and articles about food, sports and relaxation.

Client
Migros iMpuls

Client                                 Year                              Agency
Migros iMpuls                     2016 / 2017                  Aperto – An IBM Company

Client                         Year           
Migros iMpuls            2016 / 2017

Year
2016 / 2017

Year
2016 / 2017

Year
2016 / 2017

 

 

Agency
Aperto – An IBM Company

Agency
Aperto – An IBM Company

 

The health and fitness market is growing rapidly and, as such, is also a strategically important business sector for the Swiss retailer Migros. The digital sub brand, iMpuls, groups the entire spectrum of Migros’ health offerings and therefore strengthens Migros’ presence in the Swiss health sector. Together with my team, I designed this health and lifestyle platform from scratch.

Holistic health approach

iMpuls encompasses Migros’ entire healthcare range, connecting all relevant service offerings in one place and offering information about nutrition, fitness, relaxation and medicine.

Holistic health approach

iMpuls encompasses Migros’ entire healthcare range, connecting all relevant service offerings in one place and offering information about nutrition, fitness, relaxation and medicine.

Kategorien2
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Over 100 modules

The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.

Over 100 modules

The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.

Over 100 modules

The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.

Over 100 modules

The websites contain over 100 combinable, fully responsive modules, They are all carefully designed to form a unique and loveable, digital brand.

Schraege_heller_unten
Branded micro-Interactions

In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.

Branded micro-Interactions

In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.

Branded micro-Interactions

In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.

Branded micro-Interactions

In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.

Branded micro-Interactions

In order to maintain the motivation that iMpuls gives the user, I designed a variety of micro-interactions that push the user to engage in deeper exploration.

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Icons3
Custom icons

To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.

Custom icons

To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.

Custom icons

To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.

Custom icons

To emphasise the value of written content, we designed a custom icon set, containing over 70 icons.

Illustrations5
Custom illustrations

To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.

Custom illustrations

To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.

Custom illustrations

To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.

Custom illustrations

To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.

Custom illustrations

To underline the brand character and strengthen the uniqueness of iMpuls´ appearance, we created custom illustrations.

Multiple page templates

Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.

Multiple page templates

Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.

Multiple page templates

Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.

Multiple page templates

Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.

Multiple page templates

Over 100 modules form various page templates: the home page, landing pages, dossiers, product review pages, chats etc.

Seitentemplates4
Rechne8
Interactive tools

To encourage the user in living a healthy life, iMpuls uses three interactive tools to calculate the body mass index, the daily calorie requirement and daily calorie consumption. These tools connect to the digital health coach, iMpuls Coach.

Interactive tools

To encourage the user in living a healthy life, iMpuls uses three interactive tools to calculate the body mass index, the daily calorie requirement and daily calorie consumption. These tools connect to the digital health coach, iMpuls Coach.

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Thanks for visiting!

Please note: On all projects, my role was primary UI Designer. If you have any questions about the workflow, challenges or insights about this project, please get in touch.

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© Antonia Horvath, 2018 | LinkedIn | XING