A digital health coach app that provides daily motivation, monitors progress and rewards hard work – in a fun way.

A digital health coach app that provides daily motivation, monitors progress and rewards hard work – in a fun way.

A digital health coach app that provides daily motivation, monitors progress and rewards hard work – in a fun way.

A digital health coach app that provides daily motivation, monitors progress and rewards hard work – in a fun way.

A digital health coach app that provides daily motivation, monitors progress and rewards hard work – in a fun way.

Client
Migros iMpuls

Client                                 Year                              Agency
Migros iMpuls                     2017 / 2018                  IBM iX Berlin

Client                         Year           
Migros iMpuls            2017 / 18

Year
2017 / 2018

Year
2017 / 2018

 

 

Agency
IBM iX Berlin

Agency
IBM iX Berlin

 

Agency
IBM iX Berlin

Backstage pass: The process behind designing the free health app explained, step by step. Click here to read.
Backstage pass: The process behind designing the free health app explained, step by step. Click here to read.

With iMpuls Coach service, the Swiss retailer Migros is compiling all of it’s healthcare expertise in one place, and extending the reach of it’s brand experience within the health and fitness sector. The service works as follows:

With iMpuls Coach service, the Swiss retailer Migros is compiling all of it’s healthcare expertise in one place, and extending the reach of it’s brand experience within the health and fitness sector. The service works as follows:

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Provide basic data

First, the user selects their coach and provides some basic health data. A playful interface makes this a fun and easy experience.

Provide basic data

First, the user selects their coach and provides some basic health data. A playful interface makes this a fun and easy experience.

Provide basic data

First, the user selects their coach and provides some basic health data. A playful interface makes this a fun and easy experience.

Provide basic data

First, the user selects their coach and provides some basic health data. A playful interface makes this a fun and easy experience.

Provide basic data

First, the user selects their coach and provides some basic health data. A playful interface makes this a fun and easy experience.

Pick a program

Based on the user’s health data and preferences, they are recommended a set of programs to choose from. These programs vary in focus and intensity.

Pick a program

Based on the user’s health data and preferences, they are recommended a set of programs to choose from. These programs vary in focus and intensity.

Pick a program

Based on the user’s health data and preferences, they are recommended a set of programs to choose from. These programs vary in focus and intensity.

Pick a program

Based on the user’s health data and preferences, they are recommended a set of programs to choose from. These programs vary in focus and intensity.

Pick a program

Based on the user’s health data and preferences, they are recommended a set of programs to choose from. These programs vary in focus and intensity.

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Check daily to-dos

After choosing a program, the user receives a variety of daily to-dos and suggestions such as recipes, workouts, little tasks, and tips for healthier living.

Check daily to-dos

After choosing a program, the user receives a variety of daily to-dos and suggestions such as recipes, workouts, little tasks, and tips for healthier living.

Check daily to-dos

After choosing a program, the user receives a variety of daily to-dos and suggestions such as recipes, workouts, little tasks, and tips for healthier living.

Check daily to-dos

After choosing a program, the user receives a variety of daily to-dos and suggestions such as recipes, workouts, little tasks, and tips for healthier living.

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Be rewarded

Users achieve custom-designed badges, as a reward for staying focussed. Each badge visually represents a unique achievement. The badges add an approachable and authentically Swiss communication dimension.

Be rewarded

Users achieve custom-designed badges, as a reward for staying focussed. Each badge visually represents a unique achievement. The badges add an approachable and authentically Swiss communication dimension.

Be rewarded

Users achieve custom-designed badges, as a reward for staying focussed. Each badge visually represents a unique achievement. The badges add an approachable and authentically Swiss communication dimension.

Be rewarded

Users achieve custom-designed badges, as a reward for staying focussed. Each badge visually represents a unique achievement. The badges add an approachable and authentically Swiss communication dimension.

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Monitor your progress

Users can monitor long-term progress from the dashboard and receive feedback via their coach.

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Custom illustrated Coaches

Illustrated coaches accompany users throughout the app, demonstrating correct exercise techniques and providing useful feedback. 

Custom illustrated Coaches

Illustrated coaches accompany users throughout the app, demonstrating correct exercise techniques and providing useful feedback. 

Custom illustrated Coaches

Illustrated coaches accompany users throughout the app, demonstrating correct exercise techniques and providing useful feedback. 

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Please note: On all projects, my role was primary UI/UX Designer. If you have any questions about the workflow, challenges or insights about this project, please get in touch.

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