Our digital future is bright with opportunities. By coaching teams and their leaders on how to solve problems for humans through technology, I help make it a reality.
Our digital future is bright with opportunities. By coaching teams and their leaders on how to solve problems for humans through technology, I help make it a reality.
What I do
What I do
PEOPLE LEADERSHIP
As a people leader, I grow a design team across Europe
As a people leader, I grow a design team across Europe
As a people leader, I grow a design team across Europe
As a people leader, I grow a design team across Europe
In order to grow a team that does its best work, I believe in combining the skills the business needs with what people naturally bring to the table. What excites me most about being a manager is getting to know everyone's strengths and areas of improvement so that I can find the right opportunities for folks to grow. Through weekly 1:1s, feedback and career development conversations and goal-setting. My team is spread across London, Berlin, Paris and Amsterdam.
In order to grow a team that does its best work, I believe in combining the skills the business needs with what people naturally bring to the table. What excites me most about being a manager is getting to know everyone's strengths and areas of improvement so that I can find the right opportunities for folks to grow. Through weekly 1:1s, feedback and career development conversations and goal-setting. My team is spread across London, Berlin, Paris and Amsterdam.
PRACTICE LEADERSHIP
As a design leader, I innovate how we design technology for humans
As a design leader, I innovate how we design technology for humans
As a design leader, I innovate how we design technology for humans
As a design leader, I innovate how we design technology for humans
Through hands-on work and conversations with people across disciplines, I adapt & innovate the toolbox of design activities to develop products people love. New ideas emerge in a lean way by experimenting & learning. Folks turn to me when they have a practice question or want to talk shop. It makes me smile every single time. I share what I learn through articles, talks and workshops.
DELIVERY MANAGEMENT
As a delivery lead, I build a relationship of trust with clients
As a delivery lead, I build a relationship of trust with clients
As a delivery lead, I build a relationship of trust with clients
As a delivery lead, I build a relationship of trust with clients
In order to excel in delivering amazing software, the way we work together and the way we lead needs to fundamentally change. Through a highly collaborative approach based on Lean Startup and Design Thinking, I help teams and their leaders change the way they work. High performing, independent and balanced teams are key to this success. They need a psychologically safe space that allows them to experiment & take risks. They need to be able to make evidence-based decisions, grounded in user research. Amazing products are the outcome of human change.
NEW BUSIENSS
Partnering with the sales team, I find challenges to solve together with potential clients
Partnering with the sales team, I find challenges to solve together with potential clients
Partnering with the sales team, I find challenges to solve together with potential clients
Partnering with the sales team, I find challenges to solve together with potential clients
In that sense, I’m a matchmaker. Together with the sales team, I seek to understand the toughest business challenges of our clients and how our team can help solve them through software. I see many parallels to conducting user research: active listening & building empathy for challenges always form the first step. Facilitating discovery workshops and telling the Tanzu Labs story in a tailored conversation are the foundations of that work.
Key Projects
Key Projects
Since I switched from senior practitioner to a leadership role, what I do has changed from working with single products to more strategic work like leading a large account with multiple product teams. Tackling interesting business challenges brings responsibility for confidentiality. I am not able to share details of projects. What I can share are the methods, processes and practices that made them successful.
NHS COVID-19 APP
Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government
Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government
Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government
DIGITAL GIFT CARDS
A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included
A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included
A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included
DATA DRIVEN CAR SALES
A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework
A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework
A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework
Talks
Talks
SpringOne, September 2, 2021
Why Every Software Team Should Have a Designer
Why Every Software Team Should Have a Designer
Why Every Software Team Should Have a Designer
Today’s challenges that we seek to solve through software are getting increasingly complex and you’ll need someone on your team that pays attention to keeping it simple and human for users. Learn about the seven things that will change for the better, when you have a designer on your team
Today’s challenges that we seek to solve through software are getting increasingly complex and you’ll need someone on your team that pays attention to keeping it simple and human for users. Learn about the seven things that will change for the better, when you have a designer on your team
Today’s challenges that we seek to solve through software are getting increasingly complex and you’ll need someone on your team that pays attention to keeping it simple and human for users. Learn about the seven things that will change for the better, when you have a designer on your team
Articles
Articles
April 14th, 2021
Run a hack-day to solve your next product challenge
Outsmart ‘business as usual’ in the software delivery phase and encourage fresh perspectives in your team
February 19th, 2021
Getting started: user research for rapid digital innovation
Getting started: user research for rapid digital innovation
How to find the sweet spot between knowing everything but missing the opportunity and knowing nothing and launching crap
How to find the sweet spot between knowing everything but missing the opportunity and knowing nothing and launching crap
November 10th, 2020
How designers and engineers can collaborate closer
How designers and engineers can collaborate closer and build better digital products
Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together
Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together
September 15th, 2020
Workshop & guide: define the tone of voice of your product
Workshop & guide: define the tone of voice of your product
A collaborative way to improve how your product communicates with its users
A collaborative way to improve how your product communicates with its users
Practices
Practices
As a design thinker and workshopper by heart, I enable great ideas through co-creation sessions. I’ve workshopped with people all over the 
: in Hong Kong, London, Edinburgh, Berlin, Zurich, The Hague ... and they have taught me a great deal as a facilitator. A selection of my favorite practices
Exploratory
- User interviews
- Research synthesis
- Empathy map
- Proto- persona map
- Service blueprint
Framing
- User journey map
- Design studio / ideation
- Design critique
- Lean experiments
- Usability testing
Engagements
- Goals & anti-goals
- Assumption mapping
- Risks & mitigations
- Problem statements
- User story mapping
Teambuilding
- Psychological safety
- Team canvas
- Retrospectives
- Remote team building
- Personal goals
More UI focussed work
More UI focussed work
I embrace coming from a visual design background. First and foremost, I care about people and what they need and want from the things I design. But I also care to design in a visually appealing way, being able to tell stories.
Brands I worked with
Brands I worked with
© Antonia Horvath, 2021