Our digital future is bright with possibilities. By coaching teams to design relevant, user-centred products, I help make it a reality.

Our digital future is bright with possibilities. By coaching teams to design relevant, user-centred products, I help make it a reality.

What I do

What I do

Coaching

COACHING & EMPOWERING

Helping people to grow and improve how they design & build human-centred products

Helping people to grow and improve how they design & build human-centred products

Helping people to grow and improve how they design & build human-centred products

Helping people to grow and improve how they design & build human-centred products

In order to grow a team that does their best work, I believe in aligning the skills the business needs people to have with where they would like to grow as a person. On client engagements, I coach through pairing, 1:1 conversations as well as team workshops.  Within Labs, I am part of the hiring team, leading whiteboard exercises, portfolio reviews etc. I’m also mentoring folks who are newer to design and consulting, always on the lookout for interesting growth opportunities.

Practice-Leadership

PRACTICE LEADERSHIP

Innovating product design practices to reflect the highest standard in design for technology

Innovating product design practices to reflect the highest standard in design for technology

Innovating product design practices to reflect the highest standard in design for technology

Innovating product design practices to reflect the highest standard in design for technology

Through hands-on work and feedback conversations with fellow designers, product people & engineers, I adapt & innovate the toolbox of design activities to develop products people love. New ideas emerge in a lean way by experimenting & learning. Folks turn to me when they have a practice question or want to talk shop. It makes me smile every single time.

Delivery

DELIVERY & IMPROVEMENT

Fostering excellence by delivering value to users early and continuously learn in order to improve

Fostering excellence by delivering value to users early and continuously learn in order to improve

Fostering excellence by delivering value to users early and continuously learn in order to improve

Fostering excellence by delivering value to users early and continuously learn in order to improve

Excellence in software is delivered by high performing, independent and balanced teams. They need a psychologically safe space that allows them to experiment & take risks. In order to make evidence-based decisions, I enable teams to conduct a broad variety of user research, biweekly. To make success measurable and to capture validated learning over time, setting product goals and calling out the riskiest assumptions are key parts of my toolbox.

Delivery2

CLIENT RELATIONS & NEW BUSIENSS

Building and maintaining a relationship of trust and appreciation with clients

Building and maintaining a relationship of trust and appreciation with clients

Building and maintaining a relationship of trust and appreciation with clients

Building and maintaining a relationship of trust and appreciation with clients

In that sense, I’m a matchmaker. Together with the sales team, I seek to understand the toughest business challenges of our clients and how our team can help solve them through software. I see many parallels to conducting user research: active listening & building empathy for challenges always form the first step. Facilitating discovery workshops and explaining what Tanzu Labs does in a tailored conversation are the foundations of that work.

Key Projects

Key Projects

Tackling interesting business challenges brings responsibility for confidentiality. I am not able to share any details of these projects. What I can share are the methods, processes and practices that I contributed.

covid-app

NHS COVID-19 APP

Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government

Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government

Designing under extreme uncertainty for the benefit of millions: I was part of the product team working on the COVID-19 App for the NHS & UK Government

digital-gift-cards

DIGITAL GIFT CARDS

A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included

A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included

A fun, interactive gifting experience that sparks joy and enriches digital gift cards with thought and meaning. Digital unwrapping & a personal note included

used-car-sales

DATA DRIVEN CAR SALES

A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework

A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework

A digital tool that makes selling a used car convenient & transparent through automated data and an augmented reality photo framework

Articles

Articles

Hack-Day-Teaser-Publications

April 14th, 2021

Run a hack-day to solve your next product challenge

Outsmart ‘business as usual’ in the software delivery phase and encourage fresh perspectives in your team

User-researcth-title2

February 19th, 2021

Getting started: user research for rapid digital innovation

Getting started: user research for rapid digital innovation

How to find the sweet spot between knowing everything but missing the opportunity and knowing nothing and launching crap

How to find the sweet spot between knowing everything but missing the opportunity and knowing nothing and launching crap

Engineer-Design-pairing-Publications3

November 10th, 2020

How designers and engineers can collaborate closer

How designers and engineers can collaborate closer and build better digital products

Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together

Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together

Product-Voice-Teaser-Publications2

September 15th, 2020

Workshop & guide: define the tone of voice of your product

Workshop & guide: define the tone of voice of your product

A collaborative way to improve how your product communicates with its users

A collaborative way to improve how your product communicates with its users

Practices

Practices

As a design thinker and workshopper by heart, I enable great ideas through co-creation sessions. I’ve workshopped with people all over the 🌎: in Hong Kong, London, Edinburgh, Berlin, Zurich, The Hague ... and they have taught me a great deal as a facilitator. A selection of my favorite practices

Exploratory

  • User interviews
  • Research synthesis
  • Empathy map
  • Proto- persona map
  • Service blueprint

Framing

  • User journey map
  • Design studio / ideation
  • Design critique
  • Lean experiments
  • Usability testing

Engagements

  • Goals & anti-goals
  • Assumption mapping
  • Risks & mitigations
  • Problem statements
  • User story mapping

Teambuilding

  • Psychological safety
  • Team canvas
  • Retrospectives
  • Remote team building
  • Personal goals
Design-Thinking
UI-Design
Toni-Postit-2021-0916-1
Synthesis2
Workshop-kids2
Toni-Postit-2021-1060-1
Persona
Workshop

More UI focussed work

More UI focussed work

I embrace coming from a visual design background. First and foremost, I care about people and what they need and want from the things I design. But I also care to design in a visually appealing way, being able to tell stories.

Brands I worked with

Brands I worked with

Brands-I-worked-with5

© Antonia Horvath, 2021